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Graphic design agency: Your professional appearance for more brand success
Strengthen your brand with a uniform, professional design – online and offline.
Individual marketing solutions
Why a strong graphic design is crucial for your company
Do your marketing materials – from your business card to your website – often look like a jumble of different worlds? Many companies grow over the years, but their visual appearance does not keep pace. The result is an inconsistent appearance that looks unprofessional and unconsciously unsettles potential customers instead of creating trust.
This is exactly where we come in as your graphic design agency. We understand that good design is far more than just a pretty cover. It is a strategic tool that makes your corporate values visible, underlines your professionalism and helps you to stand out clearly from the competition. We create visual identities that work and are memorable.
Create a lasting first impression that convinces
Customers today decide in seconds whether they trust a company. A uniform and high-quality visual appearance is often the decisive first point of contact. It signals quality, competence and attention to detail – characteristics that customers transfer directly to your products and services. A professional image is the basis for a strong brand.
Our job is to translate the personality of your company into a clear visual language. When we create a create a corporate designwe develop a consistent system of logo, colors, fonts and imagery. This system ensures that your brand is immediately recognizable on all channels – online and offline – and leaves a convincing, professional impression.
Good design is not an expense – it is the basis for your market value
Many entrepreneurs are reluctant to invest in professional design and resort to resort to quickcheap solutions. But a cheap logo design often leads to a cheap perception. Your visual appearance is a core corporate asset. An investment in high-quality graphic design is an investment in the perception of your brand, which enables you to justify higher prices and retain customers in the long term.
A professional appearance immediately creates trust:
A well thought-out design conveys to potential customers that you take your business seriously. From a professionally designed company logo to high-quality brochures – every point of contact strengthens the credibility of your company and lowers the inhibition threshold for a purchase decision.
A unique corporate design ensures recognition:
We develop a distinctive visual style for you that clearly differentiates you from the competition. Through the consistent use of colors, fonts and imagery, your brand will be instantly recognizable across all channels. This recognition value is crucial for building a strong brand.
A strategic design provides targeted support for your sales:
Good design sells. Whether it’s appealing packaging, a convincing presentation or a clear infographic – we design communication materials that not only look good, but also get to the heart of your sales arguments visually. This makes it easier for your customers to say “yes” to you.
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Our design process: creative, strategic and collaborative
An outstanding design is the result of a clear and collaborative process. We guide you through each phase and ensure that the result perfectly reflects your vision.
Briefing & Strategy (The understanding):
It all starts with listening. In a joint workshop, we analyze your goals, your target group and your brand values. This is the strategic foundation for the entire creative process.
Concept & design (the brainstorming process):
Based on the briefing, our creative team develops initial ideas and visual concepts. In this phase we start to create your new create your new logo and define the basic design direction, which we present to you in the form of drafts.
Elaboration & finalization (The detail):
Once you have decided on a direction, we work out the design in detail. We refine the logo, define the complete corporate design and design the first application examples, such as business cards or stationery.
Handover & style guide (The tools of the trade):
You will receive all the final design files from us in the required formats. We also create a style guide that defines the rules for using your new design. This ensures that your brand will always have a uniform appearance in the future.
Are you ready for a visual appearance that really convinces?
Stop losing potential customers to an unprofessional or inconsistent brand image. It’s time for a design that reflects the quality of your work and helps you achieve your business goals.
Let’s talk in a free initial consultation about how we can give your brand the visual expression it deserves.
Frequently asked questions (FAQ)
How much does it cost to have a professional logo created?
The cost of a professional logo from a graphic design agency are very individual. They depend on the scope of the project: How many designs are required? How complex is the coordination process? A simple logo is cheaper than developing a complete brand identity. Be wary of cheap offers – a strategically developed logo is a valuable corporate asset. After an initial consultation, you will receive a transparent quote from us.
What is the difference between a logo and a corporate design?
The logo is the central identifying feature of your brand. The corporate design is the entire visual system that is built around it. It determines which fonts, colors, image styles and design grids are used to create a uniform and professional appearance on all materials (website, brochures, social media etc.). A logo is part of the corporate design.
Why shouldn't I use a logo maker from the Internet?
Logo makers often use generic templates and symbols that are also used by hundreds of other companies. The result is an impersonal design that is not unique and often has no deeper strategic meaning. An agency, on the other hand, develops a customized, unique and strategically sound logo designthat is legally protectable and fits your company perfectly.
How long does the design process take?
The duration depends on the complexity of the project and the speed of the coordination processes. The creation of a simple logo can take two to three weeks. The development of a comprehensive corporate design usually takes between four and eight weeks. A clearly defined process and good communication are crucial for a speedy process.
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Personal style guides
We work closely with you and develop a concept that not only meets your technical requirements, but is also aesthetically appealing. In a discussion with your personal contact, you clarify together who your target group is, what image your company should have and what values you want to convey. Based on this, our designers will create your personal style guide.
Personalized promotional items and much more
Based on the style guide, we offer you a wide range of products in your corporate design. You tell us which products you would like and we take care of the rest. Regardless of whether you need advertising products such as posters, flyers, pens or T-shirts, we organize and carry out the entire process. Depending on your needs, this includes the creation of text content and graphics through to the printing of T-shirts etc. As soon as everything is ready, we will send you your products and you will receive personalized promotional items with your logo or slogan.
Graphic design for your company’s success!
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Creative graphic design
- Creation of flyers, logos,
business cards and co. - Reach target groups and convey
messages - Strengthen brand identity through
Corporate design - Stand out with creative designs
Holistic marketing support
- Detailed marketing
advice - Holistic strategies
for your company - Long-term
successes - One contact for all concerns
What role does typography play in graphic design?
Typography plays a crucial role in graphic design and significantly influences the visual aesthetics, readability and impact of design projects. Here are some important aspects of how typography plays a role in graphic design:
Readability and comprehensibility: A well-chosen font and font size improve the readability of texts and make it easier for viewers to quickly grasp and understand the content. An appropriate line height and width as well as sufficient space between lines and paragraphs also contribute to readability.
Mood and atmosphere: The choice of fonts can significantly influence the mood and atmosphere of a design. Serif fonts often convey tradition and elegance, while sans serif fonts can appear modern and minimalist. The shapes, weights and proportions of the letters contribute to the visual impact and emotionality of the design.
Brand identity and recognition: Consistency in typography is crucial to creating a strong brand identity and recognition. Using a specific font or font family in all of a company’s communication materials, from the website to print media to advertising campaigns, helps to present the brand in a consistent and professional manner.
Hierarchy and organization: By using different font sizes, weights and styles, a clear hierarchy and organization can be created in a design. Headings, subheadings and body text can be visually separated and structured to improve navigation and comprehensibility.
Emphasis and accentuation: The selection of fonts with different weights, styles and slants makes it possible to emphasize certain words or phrases and give them a special meaning. Bold or italicized text draws attention and can accentuate important information or messages.
Aesthetics and visual appeal: Typography contributes significantly to the aesthetic quality and visual appeal of a design. The harmony between font, layout, color and graphics creates an appealing overall picture and draws the viewer into the design.
Accessibility: Well-designed typography also takes into account the needs of people with visual impairments or learning difficulties. Clear, legible fonts and sufficient contrast between text and background improve the accessibility and accessibility of designs for all users.
Overall, typography in graphic design plays a fundamental role in communicating information, creating visual identities and creating appealing designs that engage and impress viewers. The careful selection and application of typography is therefore an essential part of any successful design project.
Which software and tools are frequently used in graphic design?
In graphic design, a variety of software and tools are used to support different aspects of the design process, from creating layouts to editing images. Here are some of the commonly used software and tools in graphic design:
Adobe Creative Cloud: Adobe Creative Cloud is a comprehensive collection of design software used by graphic designers worldwide. The best-known programs include Adobe Photoshop for image editing and photo manipulation, Adobe Illustrator for vector graphics and illustrations, Adobe InDesign for layout design and typography, Adobe XD for user interface and experience design, and Adobe Acrobat for creating and editing PDF documents.
Sketch: Sketch is a popular UI and UX design software used by many designers to create websites, mobile apps and digital products. It offers a variety of tools for wireframing, prototyping and user interface design.
Figma: Figma is a cloud-based design platform that enables designers to collaborate in real time and work together on designs. It is often used for UI and UX design and offers features such as prototyping, drawing tools and design systems.
Affinity Designer: Affinity Designer is an alternative to Adobe Illustrator and offers similar features for vector illustration and graphic creation. It is a powerful and affordable option for designers looking for an alternative to Adobe Creative Cloud.
Procreate: Procreate is an iPad digital drawing and painting app used by illustrators and artists to create digital illustrations, paintings and drawings. It offers a variety of brushes, tools and effects for digital art.
Canva: Canva is a user-friendly online platform for designing graphics, social media posts, flyers, presentations and other marketing materials. It offers a variety of ready-made templates, images and fonts that allow even beginners to create appealing designs.
InVision: InVision is a platform for prototyping and collaboration in the design process. It enables designers to create interactive prototypes, gather feedback from stakeholders and share designs seamlessly with developers.
Zeplin: Zeplin is a tool for collaboration between designers and developers that enables designs to be seamlessly transferred from Sketch, Figma or Adobe XD into development code. It automatically generates specifications, style guides and assets for developers.
This list is just a selection of the many software and tools available for graphic design. The choice often depends on the individual requirements, preferences and budget of the designer.
How can you strengthen the visual identity of a company through graphic design?
Strengthening a company’s visual identity through graphic design is critical to creating a consistent and recognizable brand presence that builds customer trust and reinforces brand image. Here are some best practices on how graphic design can help strengthen a company’s visual identity:
Logo design: A professionally designed logo is the centerpiece of a company’s visual identity. It should be memorable, unique and representative of the brand’s values and goals. The logo should be used consistently in different formats and sizes to promote brand recognition.
Color palette: Choosing a consistent color palette is critical to creating a visual identity. Colors should match the brand personality and be used consistently in all communication materials. A color palette can include primary, secondary and accent colors that reinforce the brand image.
Fonts and typography: The selection of suitable fonts and typography contributes to the consistency and recognizability of the visual identity. Companies should choose one or more fonts that match the brand personality and are used consistently across different media.
Graphic elements and icons: The use of graphic elements and icons can support and complement a brand’s visual identity. Companies should develop a consistent visual language and choose graphic elements that match the brand aesthetic and communicate the brand values.
Design guidelines and style guides: The development of design guidelines and style guides is crucial to ensure consistency of visual identity across all communication channels. These guidelines should include information on the use of logo, colors, fonts, graphic elements and other design elements.
Consistent brand images: The use of consistent images and photography supports a brand’s visual identity and helps to convey a consistent brand message. Companies should choose images that match the brand aesthetic and appeal to the target audience.
Application across different media: A company’s visual identity should be applied consistently across different media, including print materials, digital platforms, social media, promotional materials and packaging.
By applying these graphic design best practices and making their visual identity consistent and recognizable, companies can strengthen brand image, build customer trust and establish a strong presence in their market segment.
Get in touch with us!
Do you want more visibility, more leads and sustainable growth? Then we are the right partner for you!
Whether you have questions, would like advice or want to get started right away - we look forward to getting to know you and starting your digital mission together.
Just write to us or give us a call - we are here for you!
